It’s easy to get consumers to talk about a company, product, service or message. It’s more challenging to get consumers to talk with a company —and SP&R is the leading firm in Pennsylvania helping to get the conversation started.
Many companies and organizations are now tapping into “online research communities” as a way to communicate with consumers on a host of topics. It’s a win-win for both companies who get valuable, instant data to improve strategic planning efforts, and consumers who receive some sort of incentive such as gift cards or redeemable points for giving their time. The growing trend is changing the scope of consumer research—including the types of services SP&R is offering.
SP&R is in the process of creating online panels for a variety of clients, each with a different purpose. Our most high profile example is an online panel recruitment for the Pennsylvania Turnpike Commission. Panelists, or motorists who drive the Pa Turnpike, are offered financial rewards for their participation in periodic surveys. The Pennsylvania Turnpike will use this feedback to better understand the attitudes of the driving public, and to respond to their needs on issues like road safety and the transition to All-Electronic Tolling.
The beauty of online panels is how customizable they are for various needs and lengths of time, which is why SP&R is working with other health care, engineering and PR clients to better utilize this innovative research tool.
SP&R is also building its own statewide online panel of registered voters, who can be contacted via email to participate in future surveys. Clients such as candidates for public office, political consultants and special interest groups will have immediate access to a statewide online audience of registered voters for feedback on testing messages, previewing TV ads or tracking opinions on current issues.
SP&R is uniquely qualified to offer this service to clients in the near future, so stay tuned for more details coming soon.
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